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Search engine optimization services isn’t something you can perform overnight. It requires a well-thought-out plan to drag it off the floors – to skywards. So, the first thing is how well your strategy structure is; what are its core features and their thoroughness. Also, it depends on how much you have studied it by keeping your business plan in mind. We are talking about the trades and meetings you do online.

Besides, SEO requires a website at the frontline. You cannot expect to hit high SERP rankings if you don’t own a business site. According to many surveys and opinions of eminent SEO experts, a period of four to six months is likable. Almost every responsive website design company pledges a six-month phase for producing effective SEO outcomes.

Furthermore, many factors are there that affect your overall SEO strategy. For instance, the age of your website is directly proportional to the site’s optimization effectiveness. Your website’s age and authority matter the most. If you are running an older website that you bought from a previous owner, things might be easier for you. But, if you just purchased a new domain and wish, it ranks on Google’s first page. Hold your breath for a wholesome six months or so for it to happen. Below are some other factors that help you understand how well SEO will work for you:

  • Your website’s backlink profile.
  • Managing caused errors, hosting snags, and their drawbacks.
  • The SEO-friendly layout of the website, along with its architecture and other site social connections.
  • A well-thought-out content strategy.
  • In-depth keywords and subject/niche research.
  • Competitor analysis.
  • How well are your sites’ off-page and on-page SEO schemes?

Other factors that impact your website’s SEO:

Every other year is the beginning of a new year’s resolution for SEO experts. By this, we mean those newly announced Google ranking factors. For instance, the site’s security and use of HTTPS properly were the trends of 2014. The following year (2015) was all about phone accessibility to the user.

Over the years, with the invention of new SEO concepts, AI (Artificial Intelligence) also took its turn, and for good. Later on, RankBrain became the technical optimization trend by promoting machine learning for Google and other search engines. Also, enabling Google to gauge the search queries for rankings.

As we said before, Google considers several factors. Hundreds of them have a significant impact on your website’s optimization, but the following ones are the indispensable ones:

  1. Your Content: Ensure you hire the best writers in town. Your web copies should be written exceptionally well. Only hire those professional web copywriters that blend high-quality keywords within the text. Also, keep the readers’ interest in mind before pouring down their website words for optimization.

Remember, high-quality writing for optimization involves in-depth keyword research. Decent SEO writing skills include meta header creations (meta tags), internal site links, and external links. Besides, keyword-based writings are an intrinsic SEO feature you cannot ignore. The most considerable boost of content is that you can optimize it for voice searches for people who use AI assistants. Also, users prefer to say the keywords instead of typing them. SEO writing also allows you to rank your website or blog for the search engine’s ‘featured snippet.’

  1. Procedural SEO practices: You have to work day and night to rank your website on the search engines as soon as possible. Remember, your website’s loading speed matters. You cannot expect users to make a long queue to enter your website if you do not optimize it for the web. After all, speed matters, especially when the world is progressively rapidly with technologies. The faster your site loads, the better the user experience on it. Thus, expect good SERP rankings for your website. Do not forget that if your website is sluggish, do not expect users to visit your website on their phones.
  2. Related and genuine Backlinks: Linking your website to another one is like a ‘vote’ for your website. It doesn’t matter how much you have these in your favor. A single vote of high quality can overcome a few links that comprise quantity. If your website is linked with a popular blogging site or a trusted online source, Google will befriend you in a wink.

Formulating your SEO strategy

Only hire a reputable and responsive website designing company with an ingenious SEO plan. Besides, every brand/ online business differs from one another. Therefore, employ professionals that are well-versed with the business you run. Additionally, an effective SEO strategy follows the standard optimization pattern. It ranges from target audience to products, services, customer care, shipment policies, etc. Hence, create a comprehensive optimization strategy that covers all the crucial aspects of your site. Below is the SEO breakdown for successive six months:

First Month: First, begin by locating the digital marketing landscape where you will find your clients. Next, evaluate the baseline reports that give you a rough idea of the entire scenario. The first month also covers in-depth keyword research, assessment auditing, content corrections, and technical SEO inspection.

Genuine SEO experts optimize your website’s loading speeds, index it for search engines (Google), compress images, and create sitemaps. Thus, allowing Google and other search engines to crawl your website for better SERP rankings.

Second Month: This month is all about auditing the technical aspects of SEO. Experts ensure your content, website pages, and blogs written on it are amplified for Google searches. Specialists optimize title tags, meta titles, meta descriptions, header tags, internal links, and embedding alt-tags (alternate texts) for images.

Third Month: In the third phase, you keep up with your website by writing blogs and devising clients’ FAQs. You can also ask for professional help if you require white papers, infographics, locations pages, CTA ads, etc. You can start doing your off-page SEO regularly to increase your optimization chances for your on-page SEO. It is all about creating backlinks; connecting your website with external authoritative websites and other business sources.

Last Three Months: Keep up with content creation and maintain its quality. Besides building links for your website, start guest blogging as well. In simple words, write about your brands on other websites. Guest blogging generally contains your keywords and the ones of the website owner. Thus, allowing both parties to rank higher on Google. Also, focus on website optimization in conversions – converting regular website visitors into potential customers.

Evaluate your site metrics weekly. Do not forget to track your progress in the 7-day auditing process. Sadly, your website can demote as well. Therefore, be watchful of your SEO strategy. Make changes where required and maintain things in it that are flowing smoothly – providing real-time results.